The overabundance of low cost garments implies that many people use solely 20% of the clothes in our wardrobes. In the meantime, the clothes trade wreaks havoc on our fellow people and on the planet. Nevertheless it did not use to be like this. At the moment’s hyper-paced procuring and discarding is a comparatively new phenomenon. And because the style enterprise battles growing sustainability issues, we could quickly need to revert again to the norm.
A method of tackling overconsumption is by decreasing what you put on. Exterior of uniformed jobs, being exempt from the necessity to differ your look is a luxurious primarily afforded to males, and the behavior of sporting an an identical outfit on daily basis is embraced virtually solely by males, be that Mark Zuckerberg, Steve Jobs or virtually each suit-wearing workplace employee on the earth.
Jennifer Logan lives along with her husband and two youngsters in California, the place she works as an osteopath. Round 10 years in the past, after she and a pal began speaking about how nice it will be to have a uniform so as to not have to consider what to put on, she made a wool gown out of second-hand jumpers and wore it virtually on daily basis – till it shrunk within the wash.
Again to sporting garments in a extra ordinary manner, Logan battled with determination fatigue. Lastly, she purchased a brand new gown: black, knee-length, sleeveless. Three years later, it is nonetheless virtually the one garment she makes use of. “I put on it for every part,” Logan tells BBC Tradition. “Date night time… All the things I ever do. I’m sporting it to a piece convention this week.” She solely dons different put on, like her pyjamas or sweatshirt and sweatpants borrowed from her daughter, for messy cleansing or for ceramics class.
Logan has constructed her wardrobe round her gown. She typically provides merino leggings or, if it is chilly, trousers or a sleeved high. Earlier than, she would spend most days in denims and a T-shirt, however now, she says, she at all times feels dressed up. And no-one appears to note it is the identical gown.
High quality not amount
Tackling overconsumption by simply decreasing what you put on shouldn’t be with out issues. Vogue has a operate, and what we selected to put on any given day tells the world who we’re. And despite the fact that Logan clothes her garment up or down by including equipment, she additionally says she has not too long ago begun feeling somewhat uninterested in sporting black on daily basis and is now contemplating swapping her black gown for one in all color.
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