Spinnin’ Information president Roger de Graaf is retiring, a consultant for the label has confirmed to Billboard.
De Graaf co-founded the Dutch label in 1999 alongside Eelko van Kooten, maneuvering it via a number of eras of digital music and shortly evolving consumption fashions, from CDs to DSPs.
“At first, we needed to develop into the No. 1 dance firm within the Netherlands,” de Graaf instructed Billboard in 2019. “Then we needed to develop into the No. 1 dance firm in Europe, after which the No. 1 dance firm on this planet.”
Spinnin’ turned a pillar of the EDM period, with a roster together with Afrojack and Martin Garrix, Tiësto, Martin Solveig, Nicky Romero, Sander van Doorn, and others. The corporate’s enterprise construction additionally features a flurry of artist imprints together with Tiësto’s Musical Freedom and David Guetta’s Future Rave. In 2019, the label centered on worldwide growth, making inroads within the Brazilian market by signing Brazilian producer Alok and launching Spinnin’ Information Asia.
“Each time we had any success, we didn’t take plenty of time celebrating it,” de Graaf instructed Billboard in 2019. “We at all times needed extra and at all times centered on what could possibly be our subsequent success.”
The success of Spinnin’ in the end led Warner Music to accumulate the label in 2017 in a deal reportedly value greater than $100 million. This transition noticed van Kooten depart the label, with the exec happening to launch Ledo, a worldwide digital distribution platform that companions artists with social media influencers.
In September 2023, de Graaf and Ewout Swart have been named co-presidents of Spinnin’ Information. A successor to de Graaf has not but been introduced.
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