OnlyFans, the UK-based video streaming platform infamous for its grownup content material, has been pouring billions into the pockets of its creators.
Since its launch in 2016, the app has paid out a jaw-dropping $20 billion to over 4 million content material creators, in keeping with Chief Govt Officer Keily Blair, who spoke at Bloomberg’s Screentime convention in Los Angeles. The money stream isn’t coming from advertisers—OnlyFans doesn’t settle for promoting or observe its clients—however from subscriptions, pay-per-view occasions, and ideas. The platform’s 400 million customers are free to spend massive on their favourite creators, fueling a goldmine of personalised content material.
Blair defined that over half of the corporate’s income comes from micro-transactions, a method that’s working wonders for the app. “P### is free on the web,” Blair mentioned. “I feel the explanation why folks pay for OnlyFans is as a result of they wish to have interaction with these specific creators. It’s due to the power to customise in addition to to ask for particular content material.” This degree of interplay and customization has set OnlyFans other than different social media platforms, which have struggled to make subscription fashions work.
In an try to broaden its enchantment past grownup content material, OnlyFans has even began providing grants to musicians and different entertainers. The corporate promoted Blair to CEO in 2023 to additional push its transfer into mainstream leisure.
The platform’s profitable mannequin has made millionaires out of a few of its prime creators. Excessive earners embrace viral star Daniel “Money Me Exterior” Bregoli and rapper Iggy Azalea, each of whom have capitalized on their large followings. In keeping with a latest report from TMZ, Bhad Bhabie has disclosed her staggering earnings from OnlyFans, surpassing a formidable $57 million since 2021. Sources affirm the authenticity of those earnings, with receipts backing up the claims.
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