Diddy Sees Music Streaming Numbers Leap After Arrest

Diddy is seeing one profit after being arrested by federal authorities – his music streaming numbers have risen considerably afterward.

Within the wake of Diddy being taken into custody final week by federal authorities after the unsealing of an indictment in opposition to him, the controversy has produced a silver lining because of his intensive music catalog. In accordance with knowledge offered by the info and analytics firm Luminate, Diddy’s music on streaming platforms noticed a rise of 18.3% in the course of the week of his arrest in comparison with the prior week.

The data pertains to the embattled music mogul’s catalog – which incorporates the varied monikers he’s used prior to now together with Diddy, Puff Daddy, and P. Diddy. In accordance with George Howard, a professor of music enterprise administration at Berklee School of Music, the rise isn’t shocking as some will use music streams as a option to examine somebody additional. “Music simply turns into one other piece of data as folks attempt to comprehend the atrocities,” Howard mentioned in an interview.

“It’s like, ‘What would somebody whose mind works like that, allegedly, what would their music sound like?’” He additionally famous that the anonymity that streaming gives is a key issue, versus publicly looking for out the offender’s music. “Think about strolling right into a report retailer now like, ‘Yeah, I wish to purchase this Diddy CD,’” Howard mentioned, noting that the identical phenomena occurred with disgraced singer R. Kelly who was prosecuted and convicted of intercourse trafficking.

“The pure curiosity that a lot of these prices evoke is sensible,” Howard added. “It’s like driving by a automotive crash. Folks wish to look.” Diddy is at the moment being held with out bail in a New York Metropolis detention middle after being arrested Sept. 9 and charged with federal racketeering and intercourse trafficking with prices relationship again to 2008. The unsealed indictment alleges Diddy, aka Sean Combs, engaged in coercing, threatening, and abusing ladies and men “to meet his sexual needs, shield his fame, and conceal his conduct.”