Jenn Yacoubian
VP booking and strategy, AEG/Goldenvoice
A talent buyer for several California venues and festivals, Yacoubian — also part of Coachella’s core booking team — delivered standout years for spots like L.A.’s Greek Theatre and the Shrine Auditorium & Expo Hall in 2019. As she works to get touring pros back to work, Yacoubian, 36, is also supporting GV BLACK (a resource group for Black employees) by helping develop “distinct pathways for current and future [minority] vendors, entrepreneurs and creatives.”
Key Advice From a Mentor: “Samantha Kirby Yoh [cohead of UTA Music] told me, ‘Be tough but kind.’ I think about that every day.”
Contributors: Alexei Barrionuevo, Dave Brooks, Anna Chan, Ed Christman, Tatiana Cirisano, Leila Cobo, Stephen Daw, Griselda Flores, Gab Ginsberg, Josh Glicksman, Steve Knopper, Joe Levy, Jason Lipshutz, Joe Lynch, Taylor Mims, Gail Mitchell, Melinda Newman, Jessica Roiz, Claudia Rosenbaum, Dan Rys, Colin Stutz, Andrew Unterberger, Christine Werthman, Nick Williams
Methodology:Billboard power lists are chosen by Billboard editors. Nominations for each power list open not less than 120 days in advance of publication. (For our editorial calendar listing publication dates, please email thom.duffy@billboard.com.) The online nomination link is sent to press representatives and/or honorees of companies previously featured on any Billboard power list, as well as those who send a request before the nomination period to thom.duffy@billboard.com. Nominations close and lists are locked not less than 90 days before publication. Billboard’s 40 Under 40 list was chosen by editors based on factors including, but not limited to, nominations by peers, colleagues and superiors. In addition to nominations, editors weigh the success of each executive’s company or affiliated artists as measured by chart, sales and streaming performance. Career trajectory and industry impact are also considered. Unless otherwise noted, Billboard Boxscore and Nielsen Music/MRC Data are the sources for tour grosses and sales/streaming data, respectively. Nielsen is also the source for radio audience metrics. Unless otherwise noted, album streaming figures cited represent collective U.S. on-demand audio totals for an album’s tracks, and song/artist streaming figures represent U.S. on-demand audio and video totals.
This article originally appeared in the Nov. 7, 2020, issue of Billboard.
