As certainly one of 2024’s most promising Ok-pop rookies, BABYMONSTER is closing out a stellar 12 months with the lady group’s long-awaited full-length album, DRIP, filled with globally interesting pop hits. The LP additional positions the septet as a drive in Ok-pop’s increasing worldwide affect, mixing genres and languages to create a common pop expertise.
Led by the 2 singles “CLICK CLAK” and “DRIP,” the tracks make BABYMONSTER’s intentions of world domination clear with the multilayered linguistic and style strategy: “CLICK CLAK” is an English rap minimize, the place even the group’s powerhouse vocalists show they’ll spit, whereas “DRIP” is a tight-and-mighty Ok-pop jam incorporating dance music, hip-hop, EDM and powerhouse pop. G-Dragon (who additionally just lately returned to the Ok-pop scene) co-produces the latter and provides one other stage of sophistication and pleasure, marking a major co-sign from certainly one of Ok-pop’s most iconic figures.
Each singles had been accompanied by music movies that dropped this week with “CLIK CLACK” boasting greater than 24 million views since its launch on Wednesday (Oct. 30), whereas “DRIP” at the moment has a whopping 14 million views since its premiere lower than 24 hours in the past. Watch under:
One other distinguished Ok-pop determine, Mino of WINNER, additionally contributed to the album, co-writing the throwback hip-hop/pop hybrid “Actually Like You.” On the identical time, BABYMONSTER additionally showcased their very own creativity as members Asa and Ruka wrote on a number of tracks, together with the particular duo tune “Woke Up in Tokyo,” which weaves Japanese lyrics into the combo.
Deeper into DRIP, listeners will even be handled to the acoustic minimize “Love, Perhaps” and the 2000s-tinged “BILLIONAIRE” (each sung completely in English), and a standout within the emotional dance anthem “Love in My Coronary heart.”
With the bodily launch of DRIP within the U.S. coinciding with the album’s world drop, BABYMONSTER has a robust likelihood of creating a splash on the Billboard 200 later this month — a feat few Ok-pop rookies can obtain on first attempt. Till the charts really feel BAEMON’s impression, followers can take pleasure in streaming DRIP and take a look at the “CLIK CLAK” video under:
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